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Day 01

Introduction

Customer-centric vs tech-driven innovation
Overview of Solution-based Thinking

Structured thinking and the Design Thinking methodology
Tools for Design Thinkers

Mind maps, idea generators, innovation matrix, what-if cards, etc.
Design Thinking for Product Development

Identifying the real user of your product
Case study

"Spying" on the customer
Gaining an Empathic Understanding of the Customer's Problem

Drawing pictures of the customer's natural behavior
Mapping the customer's actions on a timeline
Defining the Problem with the Current Solution

Identifying the key problems experienced by the user of your product
Categorizing, visualizing, and estimating the value of solving key problems
Exercise

Customer journey: Creating a timeline with pictures, emails, quotes and actions.
Analyzing the key problems
Deciding which problems to solve
Presenting your findings

Day 02

Generating Ideas

Using visualization, mapping, and storytelling to create solutions
Prototyping a Solution

Tools and methods for validating concepts rapidly
Testing and Iterating

Real-time testing
Validating, communicating, and releasing your innovation
Case study

Fail often, fail fast
Using Design Thinking for Resolving Internal Issues within the Development Team

Seeing conflict as a positive force for invention
Managing conflict through debate and discussion
Empathy as a key ingredient
Exercise

Building ideas as a team
Mocking up the prototypes
Communicating your innovation
Presenting your findings
Closing Remarks